When it comes to effective learning and development, the power to be compelling is paramount. With each lesson, a certain amount of persuasion exists. Essentially, teaching and selling live on similar paths. You need to sell your audience on the importance of a specific idea or lesson in order to ensure retention. Without a compelling delivery, your lessons may fall on deaf ears and your efforts may be for naught. Certainly, this is true when the lessons involve new policies or ideas that people may be hesitant to adopt. As they say, you can’t teach an old dog new tricks. While not entirely true (a more appropriate saying might be it’s difficult to teach an old dog new tricks), it helps illustrate our point. In order to exact meaningful change and convey your ideas, you need to be compelling.
“I think the power of persuasion would be the greatest superpower of all time.” Jenny Mollen
How to Be More Compelling
Persuasion is an important element of instructional design. Furthermore, the power to compel sits on top as one of the most powerful applications within the realm of eLearning. The power to deliver a convincing lesson boils down to emotions. In fact, emotions control our curiosity about a specific topic. Basically, emotions dictate how much we pay attention and retain. Persuasive learning has the ability to tap into these emotions, motivating and inspiring participants to engage. As a result, it can make eLearning more effective.
5 Tips for Compelling eLearning Design
- Anecdotes drive the lesson. Using stories as part of your eLearning experience is a great way to create an emotional connection with participants and help drive home your point. Try to use examples that participants can relate to or with which they can empathize.
- Use compelling imagery. As they say, a picture is worth a thousand words. eLearning, in particular, is a very visual concept. Because of this, it is important to incorporate compelling visual imagery. Additionally, video can transform an okay lesson into a great one. Imagery, static and motion, will help grab and hold participants’ attention.
- Visuals aren’t the only way to make eLearning more visual. You should also take fonts and colors into consideration. Not only will this help make your lessons more aesthetically pleasing, but certain colors can help increase learning capacity.
- Remember that sometimes less is more. Yes, imagery is important. Of course, colors and fonts matter. But, no, you should not overload your lessons with either. Sometimes it is best to keep things simple. Choosing the right visuals, however, can make all the difference. So, make sure there is a rhyme or reason for everything you incorporate. Don’t just add visuals for the sake of adding visuals.
- Keep text concise and compelling. Remember, people don’t want to look at a wall of text. So keep everything as concise as possible. Poorly crafted or overwhelming text can be a turnoff for participants.
If you keep the above suggestions in mind, you can greatly improve the effectiveness of your next learning session.
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